EMAIL MARKETING PROGRAM

Email marketing programs have long been an effective way to promote a brand and keep people informed of the brand’s activities, events, updates, etc. However, depending upon your specific industry focus, results can vary wildly and sometimes email isn’t enough to generate truly effective results. 

Stun! is a do-it-yourself email marketing program goes beyond merely sending email. It enables companies to fully leverage their list of customers, prospects, and partners by contacting them in the ways they wish to be reached. With Stun!, companies can utilize their entire database, regardless of contact type (email, cell phone, land telephone, fax, or physical mailing address), through a single system. The brand could send a broadcast message to all subscribers, or it could send a highly targeted message to a select few contacts. Stun! also provides clients with a variety of management and reporting tools. Marketers can do simple things like adding/removing subscribers, or engage in more complex tasks like obtaining detailed reports on a specific campaign or on the overall effectiveness of their databases.

The following are just a few industry-specific ways that companies can use Stun! to bolster their email marketing programs.

Hotel/Hospitality
In the hotel/hospitality industry, customer service is the most crucial component to achieving and maintaining success. The entire industry revolves around making sure that people are taken care of and that their stay is as pleasant as possible. Technology has played a key role in this process, from video checkout to wireless access in rooms. Yet, when it comes to marketing, many hotels are still stuck in the past, using costly and largely ineffective direct marketing campaigns to help generate new business.
With Stun!, you can help reduce and consolidate your direct marketing efforts by:

• Alerting loyal customers with special room rates or packages, not just by email but also with text messages, voice mail, fax, or direct mail.
  
• Customizing messages based on demographic information that you capture with Stun! to create targeted offers to select segments of your database.
  
• Reducing faxing costs for banquet and catering businesses with Stun!’s fax blasting feature, to quickly reach a wide range of corporate customers and prospects in one mass campaign.
  
• Filling empty rooms with last-minute specials offered to customers in the way they wish to be reached, whether by email, phone, wireless, or fax.

Retail
Whether you are a sole proprietor, a franchise, or an online retailer, getting the word out about your business is crucial to your success. Traditionally, this has been done via mass media outlets, TV, radio, and print. However, this can cost potentially thousands of dollars and may not yield the results you desire. Sending those same campaigns via an email marketing program, or by voice or text messaging would take up a fraction of that cost. You would also be able to gauge the response rate of a campaign by looking at reporting results, such as how many people actually received a message as well as detailed information about who did.  With Stun! your store, franchise, or website can increase sales and brand awareness by:

• Capturing demographic and psychographic information on your customers, and create highly targeted messages based on specific criteria.
  
• Providing your customers with incentive-based campaigns, such as special coupons and events in exchange for signing up to receive your messages.
  
• Allowing your customers to be reached the way they wish to be contacted, whether that is via email, phone, wireless text messaging, or even fax for corporate clients.
  
• Enabling subscribers to be added to your database in multiple ways, such as in-store sign ups via mobileStorm’s Stun! Wireless solution.

Event Marketing
Promoting and event marketing revolves around getting the word out to as many people as possible. The days of only using street teams and “flyering” to promote your events are long gone. A savvy promoter or event marketer knows that a balanced attack includes an email marketing program, text messaging, and voice mail, especially for VIPs. Of course, all this can cost a considerable amount of money if you don’t plan carefully. Fortunately, Stun! can help you implement an email marketing program as well as other campaigns—all within a single system.
With Stun!, you can:

• Consolidate your email, SMS, and phone lists into a comprehensive database and send out campaigns for each type
• Replace pen and paper with the T-Mobile Sidekick as your preferred method of capturing data at your events. This device is wirelessly connected to the Internet, so not only is data sent directly into your database in real-time, but your subscribers instantly receive a message thanking them for attending your event.
• Send professional-looking emails, without having to rely on a designer or webmaster, via mobileStorm’s template editor.
• Automatically remove subscribers who no longer wish to receive your messages and help prevent yourself from being labeled as a spammer.